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5 Social Media Lessons From Successful Foundations

Social media.

Slacktivists are individuals who are satisfied by their financial donation to a charity. But Facebook users and Twitter subscribers get that same level of feeling when they ‘like’ a respective social media page or subscribe to charities Twitter feed. This does not have the same financial benefits, of course.

Many charities are employing lessons to divert this trend, and they are finding great success.

1. Create an Exciting Draw

The African Wildlife Foundation has generally used social media buzz to achieve its mission of the conservation of wildlife. The non-profit posts exciting images of baby elephants, wildlife banners, and sponsored short film competitions on its Facebook page. It steadily encourages individuals to upload videos and suggests shopping at Amazon to gather donations. The AWF provides links with immediacy and use the topic of beautiful animals to draw attention.

Yikes! That’s Spam! DON’T TOUCH IT!

Everyone in business today, even including the nonprofit sector, must have a website to effectively reach customers and audiences. In “Social Media for Social Good: A How-to Guide for Nonprofits,” Heather Mansfield emphasizes that a website is central to any social media and online fundraising efforts and those efforts must all relate back to the website. Mansfield refers to website, e-newsletter, and donation solicitations as Web 1.0 campaigns that work in unison. She recommends investing a minimum of $2,500 a year in web design and maintenance, but says $5,000 to $10,000 is more realistic for nonprofits to be effective online.

Use Social Media to Boost Your Offline Event

If your nonprofit has not incorporated social media into your campaigns, it’s time to start. A survey by MBA Online revealed that 80 percent of the people polled were more likely to trust and support an organization that uses social media. Tap into this group of consumers for your charity by getting started with some helpful social media tips.

What Makes Social Media Good for Charities?

Social media fits two characteristics of charities, says Smart Insights: the need to tell a story, and the need to create emotional connections within a community. This is the foundation for many social networking sites. People post stories about their daily lives for others to read and feel connected. It may start out as a way to share with friends and family, but quickly becomes something where people from all over can participate.

How Employers Can Use Social Media to Hire the Right Candidate

In this guest post we look at how employers can use Social Media to hire the best candidate and avoid the pitfalls of not really knowing who they are hiring.

While we all have been taught to tell the truth, and to not say anything if we didn’t have something nice to say, these golden rules seem to have been put on the back-burner, especially as far as employers are concerned. Not long ago, employers only had access to the information that a candidate provided them with, and this information almost always would paint the candidate in the best possible light. If the candidate participated in inappropriate activities, such as drugs, or excessive drinking, employers would probably never find out about it, unless it had a negative effect on the candidate’s ability to do their job. But the popularity of social networking sites like Twitter, and Facebook have changed all that.

Employers now have access to an unlimited amount of information about potential candidates; information that can give employers a full picture of what the candidate is really like, outside the information that is written on a piece of paper. Here are just a few of the many ways that employers can use social media sites to determine if a candidate is really the type of person that they are portrayed to be on their application.

Use Social Media to determine if a candidate presents themselves professionally

In order to determine if a candidate is even worth wasting your time with, it is important to discern if a candidate is truly the professional person that they portray themselves to be. That can be done by taking a look at the information the candidate posts on their Facebook page for everyone to see. A good candidate should refrain from posting photos, comments, or other derogatory information that they would not want their mother or other family members to see. Candidates that do not see an issue with posting comments about their drug activities outside work, or photos of the excessive partying they partake in over the weekend are truly not professional, regardless of what a piece of paper may say about them.

To determine if the candidate’s qualifications are truthful

Everyone is guilty about padding their qualifications just a bit in order to make them look better to employers. In order to determine if a candidate is being truthful about their qualifications, you will first want to check the ‘about me’ part of their page. Candidates, who have graduated from university, should also have that listed on their page, as for most people a degree is something to be proud of. Most candidates will also list at least the most recent employer that they have worked for.

The information that you have on the candidate’s resume should match up to what you see on their Facebook page. If the information does not match, it should not be a major cause for alarm. You will want to check and see if the name of the candidate is a common name, and if it is possible that there may be more than one page for the same person. If this is the case, you may want to do a bit more digging until you find the right person, and if you do not find anything at all, there is always a chance that the candidate is not on Facebook at all, as there are still a few people out there who have no interest in the site at all.

To determine if the candidate has burned their bridges

While employers and employees part ways for a variety of reasons, the way a candidate handles that departure will tell you a lot about how they would act if they were an employee you had to let go for any number of reasons. While our parents always taught us to not say anything at all if we didn’t have anything nice to say, for some reason some candidates do not apply the ‘don’t say anything approach’ to social media. Toxic employees like this should be easy to find. Candidates that have no qualms about making derogatory comments about a previous employer’s business practices or the sharing of private company information is a red flag that any employer should be on the lookout for; because if a candidate did that with a previous employer, what is there to say that they will not do the same thing to you should you choose to hire them.

These are just a few of the many things that you as the employer should be on the lookout for when it comes to deciding whether or not a particular candidate would be a good fit for your company. While no one may be perfect, candidates whose profiles are free of any of the issues mentioned previously will most likely be the best fit for your company and its image.

Alice Jenkins is a writer for; a leading career and recruitment specialist. How2become currently offers over 140 different titles across a wide range of careers providing insider information to help you prepare effectively. You can also connect with them on Facebook

How to Use Social Media in a Positive Way

Hey Social Media keyboard warrior, are you tired of staying up late staring at a blinking screen and arguing about politics and current affairs with random people you vaguely know on Facebook?

Do you feel a little bit guilty about tearing into a blogger with a highly critical and inflammatory comment? When you look through your Twitter feed, is it filled with sarcasm and ridicule?

Do you specifically search through forums and profiles of people with opposing views from you, looking to start an argument?

The Internet and social media allows us the effortless ability to communicate with millions of people around the world, many of them perfect strangers.

This means that we can jump into a conversation about anything we choose, at any time. We can share our opinions, ask questions and explain why we think what we do. While this is an incredibly gift, it can also be used in negative ways.

Promoting charity through social media

Social media has been with us for a while now, offering unprecedented possibilities in forms of communication and enabling the exchange of information at a rate that was never thought possible before, allowing companies access to hundreds of millions of people no matter where they live.

Yet, for various reasons, the marketing potential social media channels allow us still remains largely unexplored and unexploited.

Most companies, yet alone charities, have plenty of room to grow their influence on social media. According to a number of acclaimed researches, most charities (and companies) apparently fail to grasp the full possibilities of promotion through social media, or fail to successfully implement their often naive and/or poorly developed promotional strategies.

Relationship Health working to prevent family breakdown.

What is your charity’s name and mission?
Relationship Health working to prevent family breakdown.

How long have you been using Twitter and who’s idea was it?
1 year. It was my idea.

Hammer out on Twitter Interview

What is your charity’s name and mission?

Hammer Out is the leading charity in the UK South-West & Midlands offering a support network to people whose lives have been affected by any type of brain tumour. We are there at any time throughout diagnosis, treatment and beyond, and not just for patients, but their loved ones and carers also.

Twitter #Music launches Twittersphere gets some tunes

Well Twitter is getting much more #Media these days, rolling out now in US, Canada, UK, Ireland, Australia and New Zealand is a new Twitter #Music service.

The way it works is fairly simple but could be very powerful as a discovery tool. Twitter collects data about what tracks are being shared across the network and the level of interaction.

It can then surface up to the second recommendations of new and current artists you may want to listen to in Twitter #Music.

The iPhone app is powered by iTunes and on the web Rdio and Spotify are providing the music sorry no Android app yet.

By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs. We will continue to explore and add other music service providers.

A new area Twitter #Music will show you what the people you follow have tweeted or engaged with music wise, providing an opportunity for charities to engage in a new way.

If your confused by Twitter check out some handy books in our store.

Twitter launching a music service is interesting as it fights to stay relevant with Facebook and Google Plus. The expansion of Twitter cards shows that Twitter is willing to go beyond just 140 characters by adding a richer view for certain types of media content in the stream.

How do you think charities adapt to having #Music as a way to search out or maybe influence new supporters?

The end of social influence as a brand strategy?


A new study has cast doubt on the idea that key social influencers hold massive sway over large portions of social media users.

Social consultancy Lucule has developed a new model they call Pente that looks at a wider range of metrics when comparing social influencers to other variables like time of day, type of message and  device.

Their statistical analysis indicates that the influence score accounted for only 3% of the variation in response. That is, 97% of the differences in behavioural response were driven by factors other than social influence. Rohn Jay Miller

This is something that has been spoken in hushed tones but until now there was little hard data to show what really influenced social media users to engage.

Now we have a better idea of the social landscape and can craft our campaigns so they include the right mix of social influencers to good planning and execution.

It’s never wise to rely on influencers to carry your message, even more so now we know they really are only one part of the engagement story.

I don’t think this sidelines influencers, but this new data does allow us to help influencers be more effective at delivering our messages.

Let’s take time of day as an example. Rohn Jay Miller’s excellent post reveals that mobile use is dominant during daylight hours but in the evening it’s the tablets that people reach for.

Consider if it’s wise to push out a campaign video at 5pm when the majority of people are travelling and so on a smartphone. The likelihood is they will skip your video due to bandwidth cost or device constraints.

However, the same video at 7pm is much more likely to reach the largest majority of users who are at home, on wifi and have a PC or tablet. The barriers to engagement fall away quickly.

Now this is a numbers game and you are playing to the majority rule so my advice is to build your campaigns to best talk to the available audience at the time you want to push. If you can create multi-phase campaigns that roll all day so much the better.

If you do you will automatically help your influencers by giving them content that the majority of their followers can engage with.

Check out the full post on SocialMediaToday for a more in-depth look at what Lucule discovered.