All posts tagged Twitter

How to Use Social Media in a Positive Way

Hey Social Media keyboard warrior, are you tired of staying up late staring at a blinking screen and arguing about politics and current affairs with random people you vaguely know on Facebook?

Do you feel a little bit guilty about tearing into a blogger with a highly critical and inflammatory comment? When you look through your Twitter feed, is it filled with sarcasm and ridicule?

Do you specifically search through forums and profiles of people with opposing views from you, looking to start an argument?

The Internet and social media allows us the effortless ability to communicate with millions of people around the world, many of them perfect strangers.

This means that we can jump into a conversation about anything we choose, at any time. We can share our opinions, ask questions and explain why we think what we do. While this is an incredibly gift, it can also be used in negative ways.

What is social CRM? and how can it help your brand

Many people wonder What is Social CRM? and how can it help me use social media techniques and technology to get closer to our customers to allow our brand to have a voice and  respond to negative problems.

It is no longer enough to rely on a customer service department that sends out an apologetic letter every time you make a mistake.

It’s important to be approachable and responsive on social media, but often fear of saying the wrong thing and making the problem worse can stop brands from really engaging.

Don’t be afraid of Social CRM

Using social CRM, you can build a picture of your customers and prospective clients, what they like, what they dislike, when they’re happy, when they’re unhappy and make sure that your messaging is appropriate to the time and experience the user is currently having.

Promoting charity through social media

Social media has been with us for a while now, offering unprecedented possibilities in forms of communication and enabling the exchange of information at a rate that was never thought possible before, allowing companies access to hundreds of millions of people no matter where they live.

Yet, for various reasons, the marketing potential social media channels allow us still remains largely unexplored and unexploited.

Most companies, yet alone charities, have plenty of room to grow their influence on social media. According to a number of acclaimed researches, most charities (and companies) apparently fail to grasp the full possibilities of promotion through social media, or fail to successfully implement their often naive and/or poorly developed promotional strategies.

Relationship Health working to prevent family breakdown.

What is your charity’s name and mission?
Relationship Health working to prevent family breakdown.

How long have you been using Twitter and who’s idea was it?
1 year. It was my idea.

Hammer out on Twitter Interview

What is your charity’s name and mission?

Hammer Out is the leading charity in the UK South-West & Midlands offering a support network to people whose lives have been affected by any type of brain tumour. We are there at any time throughout diagnosis, treatment and beyond, and not just for patients, but their loved ones and carers also.

Twitter #Music launches Twittersphere gets some tunes

Well Twitter is getting much more #Media these days, rolling out now in US, Canada, UK, Ireland, Australia and New Zealand is a new Twitter #Music service.

The way it works is fairly simple but could be very powerful as a discovery tool. Twitter collects data about what tracks are being shared across the network and the level of interaction.

It can then surface up to the second recommendations of new and current artists you may want to listen to in Twitter #Music.

The iPhone app is powered by iTunes and on the web Rdio and Spotify are providing the music sorry no Android app yet.

By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs. We will continue to explore and add other music service providers.

A new area Twitter #Music will show you what the people you follow have tweeted or engaged with music wise, providing an opportunity for charities to engage in a new way.

If your confused by Twitter check out some handy books in our store.

Twitter launching a music service is interesting as it fights to stay relevant with Facebook and Google Plus. The expansion of Twitter cards shows that Twitter is willing to go beyond just 140 characters by adding a richer view for certain types of media content in the stream.

How do you think charities adapt to having #Music as a way to search out or maybe influence new supporters?

How to use Twitter Cards for your Charity Mobile app

Twitter have launched new functionality that will make everyone’s Twitter stream just a little bit more engaging. Taking a leaf out of Google Plus, Twitter has now expanded its “Cards” functionality to allow for iPhone, iPad and Android apps to stand out in streams with their own look and feel.

The way it works is to include meta data in one of your webpages where you talk about your Mobile app, say on your website. In that page’s meta data you add the following meta and customize it with your apps details and links to the Apple and Google stores.

To make use of Twitter Cards you first need to validate your domain with Twitter and complete the Cards sign-up process on Twitter Developers.

To enable this new feature, copy and paste this code into your <head> </head> and then customize it to suit your app. You can remove any tags that aren’t relevant. If you don’t have an iPad app remove those lines.

<meta name=”twitter:card” content=”app”>
<meta name=”twitter:description” content=”Connect with our charity on your smartphone.”>
<meta name=”twitter:app:id:iphone” content=”306934135″>
<meta name=”twitter:app:url:iphone” content=”example://action/5149e249222f9e600a7540ef”>
<meta name=”twitter:app:id:ipad” content=”45672334″>
<meta name=”twitter:app:url:ipad” content=”example://action/5149e249222f9e600a7540ef”>
<meta name=”twitter:app:url:googleplay” content=”example://action/5149e249222f9e600a7540ef”>
<meta name=”twitter:app:id:googleplay” content=”com.example.app”>

Let’s break down each Twitter Card tag and see how it works

<meta name=”twitter:card” content=”app”>
 This tag tells Twitter that the meta data below is to be used for an APP Card, if you don’t set this correctly it won’t work.

<meta name=”twitter:description” content=”My app description”>
Here we are setting the app description that will be seen by Twitter users.

<meta name=”twitter:app:id:iphone” content=”306934135″>
This is your iPhone app on the iTunes store’s unique ID code

<meta name=”twitter:app:url:iphone” content=”://iphoneAppURL”>
The url of your iPhone app on the iTunes store.

<meta name=”twitter:app:id:ipad” content=”45672334″>
This is your iPad app on the iTunes store’s unique ID code

<meta name=”twitter:app:url:ipad” content=”://ipadAppURL”>
The url of your iPad app on the iTunes store.

<meta name=”twitter:app:id:googleplay” content=”com.example.app”>
Your Google Play app ID

<meta name=”twitter:app:url:googleplay” content=”://PlayAppURL”>
The URL to your app on the Google Play Store.

Once you have all of that information included, and your tags saved into your page, any time that link is shared on Twitter your App Card will be displayed instead of just a boring link and a page title.

It will be interesting to see if Apple and Google include this new meta on their respective stores, it’s bound to increase the visibility and virality of mobile apps if they do.

Let us know in the comments if you set-up your charity’s mobile apps with a Twitter Card.

Top Google+ tips for growing your audience

Google Plus seems to have a low profile with people at the moment. Many appear to think that Plus is dying or not really catching on. We remember they said the same about Twitter once. Where people are going wrong, we think, is in not treating Google Plus as a specific type of network with its own tools to allow you to communicate and discover.

So here are our top tips for using Google+ and our methodology to growing your Circles.

Facebook Timeline allows fans to message you!

If you’re one of those eager social media managers and have upgraded your Facebook page to Timeline you need to be aware that your page fans can now send you a private message. Just like on Twitter or by tagging you on Google Plus we can now have those private conversations with our supporters on Facebook.

When you access your page as an admin, keep an eye on the top of the page, this is where the Admin Panel sits. Your Notifications are on the right and Private Messages are on the left. The messaging system works just like the main Facebook message tool, note that you can’t send a message to a fan until they first send one to you.

For fans to send a message they need to Like your page (obviously), and then they click the message button under your cover photo on the right (you have uploaded a cover photo haven’t you?). Their message will then appear in your admin area as described above.

This is a great way to offer a private support service or move a difficult public discussion into a private area, but keep within Facebook. Some people don’t like to have to email you to carry on a conversation. This provides a cleaner experience for the supporter and opens up a new way to deal with issues when they happen.

The science of sharing: How charities can increase financial support using social media

This guest post has been written by Craig Hartzel,  CEO of Charity Greetings and expert in creating infinite social loops.

In this short blog post, I am going to share (excuse the pun) with you my findings of why people actually share content on websites. I did this research for my book, Playing The Charity Card.

My aim was to find the scientific and psychological reasons individuals share content via their social media identities on Facebook, Twitter, LinkedIn, Google +, etcetera.

You’ve all seen the Facebook like and share buttons, tweets and Google +1 icons all across the web, but what actually compels you to hit that button and give that specific content your seal of approval?

With the nature of social networks and the exponential benefits of spreading the word with powerful peer-to-peer marketing, charities simply must have a sharing strategy.

I’ve studied the psychology of sharing extensively to find out what really drives people to share online content with their family and friends.