When was the last time you saw a non-profit set up at a busy intersection asking for signatures on a petition? If you don’t remember, you’re not alone. Just like the rest of the world, the face of charity has changed from a face-to-face model to a web-based one. The change has been mutually beneficial. Contributors have the opportunity to research a charity before donating, while non-profits can use the contribution to enhance the relationship between donor and recipient.
Mobile phones have become a significant part of raising money for charities. Think of the text-based donation requests that come from the Red Cross. Not every charity has the reach of the Red Cross, however, so most organizations rely on social media to spread their message. The widespread abundance of smartphones and 4G coverage means it’s easier than ever to reach people, but the message has to be sent through the proper social channels in order for it to be heard.