All posts tagged Fundraising

Top Google+ tips for growing your audience

Google Plus seems to have a low profile with people at the moment. Many appear to think that Plus is dying or not really catching on. We remember they said the same about Twitter once. Where people are going wrong, we think, is in not treating Google Plus as a specific type of network with its own tools to allow you to communicate and discover.

So here are our top tips for using Google+ and our methodology to growing your Circles.

Facebook page PayPal donation buttons – A ‘how to’ guide

*UPDATE – Facebook have changed the way you add content to your pages. Please see How to Create a Facebook iframe tab for Facebook pages .

Follow those instructions but use the same HTML code on this page for your PayPal button.

This question comes up a lot so we thought it was time to put a guide together so you can have your own PayPal donation button on your Facebook page. You may also like to read How to Add Google Analytics to your Facebook page which uses many of the techniques covered in this guide.

What you will need:

  • A Facebook page
  • A PayPal account
  • 15 minutes of your time

To get started go to the EDIT screen of your Facebook Page, scroll down to the bottom and look for application browser, click and then do a search on the next page for FBML the programming language that Facebook uses.

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Raffle.it online fundraising – Raffles for the social age

We don’t know many charities that won’t fundraise online, most of you do already through donation processing partners and this works really well for events and direct donations but what about something a little bit different?  What we’re always on the look out for is a new spin on an old idea or a total reinvention.

When we first stumbled across Raffle.it we certainly got the vibe that they had a very interesting spin on an old fundraising technique we all know and love.

Raffles time to go digital

We know a raffle is a great way to get people engaged and part with some loose change in the real world, but how would it stand up to a virtual make-over? Very well in fact. Raffle.it’s system is well thought out and has just the right amount of viral and gaming elements to make it really engaging for supporters.

Children’s Trust tweets for children

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What is your charity’s name and mission?
The Children’s Trust  provides care, education, therapy and rehabilitation to children with multiple disabilities and complex health needs, many of whom have had a car accident or sudden illness such as meningitis.

How long have you been using Twitter and whose idea was it?
Using Twitter for about four months and my idea. Howard Lake from UK Fundraising had influenced me as often talking about the benefits on his Facebook page.

What have you enjoyed so far while using Twitter?
We love Twitter at The Children’s Trust as we have reached new audiences , increased traffic to our website and opened up great discussions.

Have there been any instances of followers doing something wonderful for you?
So many. We  have someone running 5k tomorrow , marathon in April; offers of rafffle prizes , volunteers for events ; companies promoting some of our fundraising initiatives on their website and lastly celebrities following us.

What has been your biggest challenge to date?
To think of new things to tweet about; to carry on increasing followers at the same rate. We now have 1,500 followers.

Do you have a Twitter tip for other charities?
#charitytuesday and #followfriday are a great way to get new followers – nice to mention other charities too and not just promote your own cause. Don’t be afraid to be chatty and lighthearted but of course staying on message too. Important to tweet regularly and about different things – ie what are the users of your charity up to, case studies and of course promoting events. Train a few people in your organisation to tweet too !

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Would your charity / non-profit like to take part in our questions and answers? If so follow this link for instructions: Twitter charity interview questions

JustGiving goes iPhone, Fundraising 2.0

This is probably the best news we’ve heard all year for digital fundraising. JustGiving, the UK‘s leading charity donation site, has just launched an iPhone app.

The app has a number of very useful features for fundraisers including the ability to get a push notification every time someone makes a donation. WOOHOO!

The app is beautiful to behold and runs fast. You can visit any of your pages and see donation total, update the news or post images directly from your phone. Basically, you get JustGiving in your pocket.

Welcome to true Fundraising 2.0, JustGiving nail it and we’re sure have many more excellent features in the works for Version 2 of the JustGiving iPhone app.

Just one question… When can we expect the Android and Blackberry apps? :-)

Download or learn more about JustGiving for iPhone V1 at iTunes

WhiteBox search as part of your fundraising toolbox

Some of the best online fundraising ideas are the simplest, WhiteBox has been around for a while and last week we finally got round to signing-up.

The premise with Whitebox is well simple… you place a Yahoo Search box provided by them on your site and or promote your WhiteBox page to your supporters. When supporters use your search box you get a donation, really simple!

Three days in and BullyingUK has raised £4.31 from 168 searches, which really surprised us. If that holds up Whitebox could be an exceptional online Fundraising tool.

WhiteBox provides an easy way for supporters to make your search engine their browser default, encourage your supporters to do this as many users search via their browser bar.

So far we have promoted the BullyingUK page via Twitter, Facebook and our newsletter with more to follow.

WhiteBox allows any Charity, Club or School to join and we can really see the appeal of schools offering this to parents and installing it on the school network.

Give WhiteBox a try and let us know how you get on @somediacharity

Facebook’s Open Graph and fundraising

Today the very fabric of online fundraising has been ripped apart with Facebook’s announcement of Open Graph and the Graph API. In short, Facebook just allowed you to collect and store ANY data a user is willing to share with you.

On top of that, the amount and types of data that Open Graph will allow is mind blowing, everything from who a person connects to, right down to the things like ‘like’ in and outside of Facebook and the services they connect with.

An Open Graph Example

A user uses the “Like” Graph button incorporated into the Movie Database IMDB. The movie’s subject has a strong theme around cancer, the user is also connected to your website via the Graph Api or at a later date connects to your site.

You would then be able to request that user’s data including the films they like, doing a bit of clever server side processing you note that the user watched a film where the theme was cancer. You now know more about that user and with that data we’re sure you can already think of 10 ways that data can be fed into your donor acquisition systems.

One example would be to then send an email to that user specifically around a donation ask that taps into that film or mentions the film in some way. Creating a more personal attachment to a cause and based on the actual likes and experiences of a user is going to really drive online donations in the similar way it’s driven advertisements for Google.

Every website that adds Facebook Open Graph helps other sites to collect more personal data about a user, building-up a better picture of what they love and engage with.

Yes, there are bound to be privacy issues but really it’s up-to the user to be aware of what they are sharing and with who, they will always have to opt-in to share data with a website before you can request and store their personal Open Graph.

The Semantic Facebook

Semantic Web here we come. One thing to be very aware of is that Facebook have kicked off a first play for the semantic web and defining how it will work at massive scale. It’s bound to evolve but for the first time we really have a way to learning more about a user based on the real interactions they are having across the web, all marked up in ways that make reprocessing and storage of that Social Graph easy.