All posts tagged Facebook

Facebook vs. Pinterest – Which Offers Better Business Conversions and Sales [Infographic]

Here is a great infographic that shows the difference between Facebook vs. Pinterest in driving traffic and potentially donors into your website.

Pinterest is one of the best drivers of sales for businesses are you leveraging it for your social fundraising?

How to Use Social Media in a Positive Way

Hey Social Media keyboard warrior, are you tired of staying up late staring at a blinking screen and arguing about politics and current affairs with random people you vaguely know on Facebook?

Do you feel a little bit guilty about tearing into a blogger with a highly critical and inflammatory comment? When you look through your Twitter feed, is it filled with sarcasm and ridicule?

Do you specifically search through forums and profiles of people with opposing views from you, looking to start an argument?

The Internet and social media allows us the effortless ability to communicate with millions of people around the world, many of them perfect strangers.

This means that we can jump into a conversation about anything we choose, at any time. We can share our opinions, ask questions and explain why we think what we do. While this is an incredibly gift, it can also be used in negative ways.

What is social CRM? and how can it help your brand

Many people wonder What is Social CRM? and how can it help me use social media techniques and technology to get closer to our customers to allow our brand to have a voice and  respond to negative problems.

It is no longer enough to rely on a customer service department that sends out an apologetic letter every time you make a mistake.

It’s important to be approachable and responsive on social media, but often fear of saying the wrong thing and making the problem worse can stop brands from really engaging.

Don’t be afraid of Social CRM

Using social CRM, you can build a picture of your customers and prospective clients, what they like, what they dislike, when they’re happy, when they’re unhappy and make sure that your messaging is appropriate to the time and experience the user is currently having.

Promoting charity through social media

Social media has been with us for a while now, offering unprecedented possibilities in forms of communication and enabling the exchange of information at a rate that was never thought possible before, allowing companies access to hundreds of millions of people no matter where they live.

Yet, for various reasons, the marketing potential social media channels allow us still remains largely unexplored and unexploited.

Most companies, yet alone charities, have plenty of room to grow their influence on social media. According to a number of acclaimed researches, most charities (and companies) apparently fail to grasp the full possibilities of promotion through social media, or fail to successfully implement their often naive and/or poorly developed promotional strategies.

Flickr redesign goes live 1TB of free storage for all

Well this is a surprise Yahoo has just announced that it’s highly popular photo storage and sharing site Flickr is being upgraded. As well as a redesign of the entire look and feel of the site they are also giving every users 1 terabyte of free storage.

The Facebook phone is coming…

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It appears that Facebook and HTC are warming-up for the launch of a dedicated Facebook phone. Based on Android, the new Facebook device will offer deeper integration between the operating system and the world’s biggest social network.

This isn’t the first time Facebook and HTC have teamed-up to work on a device, the ChaCha was the first and had a dedicated Facebook button to quick launch their app.

This new project looks much more involved and may include a separate Home Launcher for those who want the look of the new Facebook mobile experience but on their non-Facebook Android device.

For charities, this could well mean Facebook users becoming even more mobile focused. Should Facebook also allow developers to create custom applications that take advantage of the deeper integration, it could be a big boost for charity non-profits looking to offer a cutting edge social / mobile experience for their supporters.

All will be revealed on April 4!

Facebook Timeline allows fans to message you!

If you’re one of those eager social media managers and have upgraded your Facebook page to Timeline you need to be aware that your page fans can now send you a private message. Just like on Twitter or by tagging you on Google Plus we can now have those private conversations with our supporters on Facebook.

When you access your page as an admin, keep an eye on the top of the page, this is where the Admin Panel sits. Your Notifications are on the right and Private Messages are on the left. The messaging system works just like the main Facebook message tool, note that you can’t send a message to a fan until they first send one to you.

For fans to send a message they need to Like your page (obviously), and then they click the message button under your cover photo on the right (you have uploaded a cover photo haven’t you?). Their message will then appear in your admin area as described above.

This is a great way to offer a private support service or move a difficult public discussion into a private area, but keep within Facebook. Some people don’t like to have to email you to carry on a conversation. This provides a cleaner experience for the supporter and opens up a new way to deal with issues when they happen.

Facebook changes how you share content in notes

Facebook just pushed this into our feed, looks like they are getting ready for Timeline. We would have thought a lot of people use this feature to import the RSS feeds into Facebook.

You currently automatically import content from your website or blog into your Facebook notes. Starting on November 22, 2012, this feature will no longer be available, although you’ll still be able to write individual notes.

The best way to share content from your website is to post links on your Timeline. Learn more about notes.

This also works on the Android app as well which is really useful

The science of sharing: How charities can increase financial support using social media

This guest post has been written by Craig Hartzel,  CEO of Charity Greetings and expert in creating infinite social loops.

In this short blog post, I am going to share (excuse the pun) with you my findings of why people actually share content on websites. I did this research for my book, Playing The Charity Card.

My aim was to find the scientific and psychological reasons individuals share content via their social media identities on Facebook, Twitter, LinkedIn, Google +, etcetera.

You’ve all seen the Facebook like and share buttons, tweets and Google +1 icons all across the web, but what actually compels you to hit that button and give that specific content your seal of approval?

With the nature of social networks and the exponential benefits of spreading the word with powerful peer-to-peer marketing, charities simply must have a sharing strategy.

I’ve studied the psychology of sharing extensively to find out what really drives people to share online content with their family and friends.

Are you prioritising Facebook Share over Facebook Likes?

It’s easy to get caught up in the Facebook like craze that’s been sweeping websites, but are web and social media masters missing a trick by focusing on the Like over the Share?

So let’s start with the difference. A Facebook Like is a vote for a link and its content. A Share is exactly what it says… the user sharing the post, image, link with their social network. This is important because of the way Facebook news feed works, a user simply Liking an update is not enough to guarantee their friends will see it in their feed when they log-in, there’s too many variables that get in the way.

For instance, if a friend also Likes your brand page then they will likely see the update their friend has just liked, however friends who have never interacted with your brand won’t see the Like. Contrast this with a Share where the user is specifically saying “look at what I’ve found”. A Share acts more like a normal status update.