All posts tagged Advanced

Near Field Communication (NFC) and charities

NFC or Near Field Communication to give it its full title, is a way for devices to exchange information with each other without having to plug in or even physically touch each other. Soon it will be used to create “contactless” payments where you can simply place your credit, debit or even phone onto a pad and the retailer can charge you for your purchase in seconds.

How does NFC work?

NFC uses small chips, sometimes called tags that have no power of their own but when scanned by an NFC reader a small electromagnetic charge brings the NFC tag to life and the data contained can be accessed by the reading device. A device can be both a reader and able to write to NFC tags and tags themselves can be write once or written to many times over.

Tutorial: How to convert your Facebook profile to a fan page

Facebook now allows you to convert your Facebook Profile into a fan page. It should be noted this is a ONE WAY PROCESS. You CANNOT change it back!

We know a lot of charities set-up profiles and are reluctant to give them up and move to a fan page. This new tool solves the problem by allowing you to convert your Profile and all your friends into a more brand friendly fan page.

If you want to change a Profile into a fan page, Facebook have a new tool . Select the type of page you want to convert your profile to and follow the instructions.

How to create a Facebook iframe tab for your page

Facebook have made a major change to the way you add tabs to your Facebook pageFBML is out and now a much simpler system using good old iframe is the way forward.

This does take a little bit of setup but once you do iframes make it really easy to change the content in your Facebook tabs without having to know complex FBML (unless you want to!) It also means you can build more dynamic tabs because you can control everything from your web server rather than messing about inside an FBML box.

You can see an example on the BullyingUK Facebook page

What you need:

  • A Facebook page
  • A web server (where your iframe content will be hosted)
  • 20 – 30 minutes of your time

OK, let’s begin by adding a Facebook app to your developer account. From now on Facebook wants everything to run via the developer dashboard and Facebook apps. This will make it easier for Facebook to police the system but also provides you with stats and other useful features.

Visit facebook.com/developer and click on “setup new app” on the top right.

Give your application a name and agree to the Facebook terms of service. On the next screen complete the CAPTUA security question.

You will now be in your app admin screen. This is where you can configure a Facebook app for many purposes. Don’t worry, we only need to set-up a few things in here, most of it we can skip!

On the about tab you should upload a 16×16 graphic. This will appear as the icon on your Facebook page tab (we will get to that later). For now upload a suitable image and then click on Facebook integration.

You need to add:
Canvas page – This is a unique name (word) on Facebook, that is used to access the app
Canvas url - This is the path to your web server where your content is stored. NOTE do not enter a file name like index.html
Canvas type – You must set this to IFRAME
Tab name – The name of the tab when it’s added to your Facebook page
Tab url - This is where you put Index.html or the filename of the html page on the web server you are putting in the Iframe

Save the changes and then on the next screen we can go to your new apps profile page and add the iframe tab to your Facebook page.

Click on application profile page and then look for a link down the left side called ADD TO MY PAGE. You will get a pop-up which has all the pages you are an admin of, click the add to page button and you’re done. Make sure you add it to your Facebook page and not the app page you just created!

Now visit your Facebook page and you should have a new tab with the name you used during creation of your app above. Click it and it should be pulling in the content you uploaded to your web server.

Now use your imagination and see what sort of tabs you can create for your Facebook page. If you can run it on your website you can run it on your Facebook page! If you want to add Facebook FBML or OpenGraph code to your iframe app you will need to make sure you have set-up your domain name within Facebook.

Facebook page PayPal donation buttons – A ‘how to’ guide

*UPDATE – Facebook have changed the way you add content to your pages. Please see How to Create a Facebook iframe tab for Facebook pages .

Follow those instructions but use the same HTML code on this page for your PayPal button.

This question comes up a lot so we thought it was time to put a guide together so you can have your own PayPal donation button on your Facebook page. You may also like to read How to Add Google Analytics to your Facebook page which uses many of the techniques covered in this guide.

What you will need:

  • A Facebook page
  • A PayPal account
  • 15 minutes of your time

To get started go to the EDIT screen of your Facebook Page, scroll down to the bottom and look for application browser, click and then do a search on the next page for FBML the programming language that Facebook uses.

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How to see ALL your Twitter retweets since Project Retweet went live

Since Twitter rolled out Project Retweet it’s caused a fair amount of misunderstandings, lost retweets and general annoyance from most of the Twittersphere. But rather than a full-on revolt we are all just trying to deal with the new reality as best we can. That’s the Twitter way.

With that in mind, we’ve been keeping tabs on some of the more peculiar problems with Project Retweet. In a post the other day we revealed where your lost retweets went.   Now we’re happy to say we’ve found a way to reunite all your retweets again.

All you have to do is run a search.twitter.com for @mentions of your Twitter ID (use advanced search). You will then see every mention of your Twitter ID and ALL your retweets.

Here is the stupid bit. Notice they all just look like old style RT @TwitterID. Yes, that’s right a Project Retweet is converted into an old style retweet in the search system.

We don’t get it either but at least for now this is a way around the Project Retweet sillyness.

How to make money with your mobile website

The mobile web is about to explode and you need to know how to make money from your mobile website, thanks to the rise of smart phones and social media, but one of the biggest challenges for charities is how to make it cost-effective when traditionally the mobile web has been a slow burner as far as ROI goes.

Twitter on mobile phones has changed all that and now the mobile web is coming alive with lots of new users hungry for information in the palm of their hands. This sudden growth spurt in mobile web access didn’t go unnoticed by Google who is a huge player in online advertising as well as Search.

We will be talking about Mofuse Mobile Website builder in this article as well Charities can get a 20% discount from this details page.

How to make money from your mobile website from day one!

Using Google AdSense for mobile is easy and more importantly gives a cost per click (CPC) much higher than a usual AdSense advert. In our experiments we would get around 13p a click on a traditional AdSense advert but on a mobile AdSense advert it’s £1.42.

Yes, you read that right. Well over £1 per click on mobile AdSense. The reason for this is simply because there are so few mobile web users proportional to desktop web, advertisers will pay more to acquire a click from mobile users.

Build a mobile website and monetise it in a day

Using MoFuse premium it’s simple to pull in your content via RSS from your full size site, add Google Analytics and generate a mobile sitemap to help the search engines find your mobile site and send you visitors.

You can add the Google AdSense mobile code directly into a section of the Mofuse site and select if you want the advert to appear top or bottom of your site.

It will probably take you less than six hours to do all that and that’s with ample playing around time. We built two mobile websites in 24 hours . It really is simple.

Advanced redirection for mobiles

If you want to redirect any users from your main website that are using a mobile device automatically to your mobile site you can use a bit of code that you add into your main website’s template.

Mofuse provide code for both PHP and ASP to suit your development environment. This is a very effective way to boost views of your mobile website and if it’s an exact copy of your main site (via rss feed) users will appreciate the easier to read presentation of the content compared to your full size site.