In this short blog post, I am going to share (excuse the pun) with you my findings of why people actually share content on websites. I did this research for my book, Playing The Charity Card.
My aim was to find the scientific and psychological reasons individuals share content via their social media identities on Facebook, Twitter, LinkedIn, Google +, etcetera.
You’ve all seen the Facebook like and share buttons, tweets and Google +1 icons all across the web, but what actually compels you to hit that button and give that specific content your seal of approval?
With the nature of social networks and the exponential benefits of spreading the word with powerful peer-to-peer marketing, charities simply must have a sharing strategy.
I’ve studied the psychology of sharing extensively to find out what really drives people to share online content with their family and friends.