Facebook has made a number of major changes to their site, some more obvious than others. Facebooks goal is to make the site faster and more streamline and at the same time deliver the latest updates from friends and pages faster.
Facebook groups are a great way to get supporters involved in a discussion or gathered around a campaign but they are never a substitute for your Facebook Fan Page.
Every brand has a Facebook Fan Page these days but most are struggling to get past three digits worth of Fans and loose interest quickly.
Facebook has many useful tools such as Groups or Events that can make a non-profits life a bit easier and help to draw people to important fundraisers and causes.
Facebook is a Social Network originally starting as a closed network for University students, in 2006 Facebook opened it’s doors to everyone over the age of 13.
Most online retailers these days offer a way to enter a discount code when you’re about to pay for your goods online. Problem is how do you know where to get a discount code from, it’s not like they advertise them that widely or make them easy to find.
Usually we spend time trawling forums trying to find up to date codes (frustrating) or asking friendly bricks and mortar staff if they know of any. Having signed up for CouponChief.com we can simply search for a coupon or browse through a list of merchants till we find either the service we want or a store carrying the product we need.
You don’t need to register to use the site but we thought we would go for the full experience so we could Tag and Share discounts with the community.
Our view is simple. As charities / non-profits if we can save even 1% we should and CouponChief makes the process so quick and easy. Select the relevant discount, copy it and then visit the site using the button next to the discount code.
When you have finished shopping and get to the checkout page keep your eyes open for a Voucher Discount field, it might have been filled in already for you, if not paste in the code you copied earlier.
Check out as normal and your discount will be applied.
You will be forgiven for thinking: “What has a video game got to do with social media?”
Well, as it happens, rather a lot. You see Champions Online the follow-up to the hit MMOG City of Heroes/Villains is the first AAA game title I’m aware of to integrate social media features directly into the game.
CO as it’s known to the players, is a Superhero themed, Massively Multiplayer Online Game (MMOG) where users create their own Superhero and battle evil villains. As players gain skills and defeat the bad guys, they level-up and earn perks and other in-game items to help their super hero progress and take on bigger villains.
The game’s setting comes from a pen and paper role playing game from the 1980′s that has proven to be very popular over time.
To get started you will need to use the /Slashcommand in your chat box. Type in /socialmedia and hit enter, a new window will appear with four social sites in columns. The first two are Twitter and Facebook the ones we all care about.
Click on the COG symbol above each column and it will start the set-up process for that social network. Follow the on screen instructions, you will usually need to use your Alt + Tab keyboard shortcuts to minimise the game and load a web browser.
The Social Features use Twitter Oauth and Facebook Connect which both require a browser to authorise, Twitter is quick and easy Facebook will require you to Alt+Tab back into the game to continue each stage of the setup in total it takes just a couple of minutes to setup both Twitter and Facebook.
The world of Social Media has opened up a lot of very cool possibilities and Champions Online takes advantage of Social Media in a very unique way, any major action or reward your character receives in game can be automatically pushed to Twitter or Facebook (or both) as a status update. So when we defeat FoxBat (An in game villain) a Status update will be sent to Facebook that looks like this:
“ForceKitty has completed the perk Vanquished Foxbat! – in Champions Online”
Sorry should introduce ForceKitty, our crime fighting Super Hero.
If you use the /Slash command and enter /socialscreenshot into your chat box and hit enter, the game will take a picture of that moment and upload it to Facebook and Twitter. It’s not just your achievements in the game but also the story you would like to tell your friends as you play.
Over time and as ForceKitty levels-up these features provide an almost comic book story that you can share with friends along the way.
You can also use /socialstatus to push a status update to your social network. Just type in /socialstatus Your status update and hit enter.
We believe Champions Online will be the first of many to integrate social media into their games to help the game experience to continue out of the game. Of course it’s a great way to advertise a game to friends and friends of friends. We hear that both World of WarCraft and StarCraft 2 will feature social media integration in the future as well.
It’s clear that over the next 12 months, social media is going to continue to be integrated into anything and everything that moves, from video games to TV remotes.
If you’re currently in the development stages with a new product or service you could do worse than look to social media as a way to extend the reach of your service and create new ways for users to interact and discover the work you are doing.
TweetDeck is the world’s most popular Twitter client. It really makes Twitter easy to use on a continual basis without having to keep Twitter.com open in your web browser.
As a software download it installs onto your computer (Windows Mac Linux) via an Adobe Air application.
TweetDeck’s core features (Taken from Tweetdeck.com):
For non-profits the features packed into TweetDeck can save you a huge amount of time and make keeping track of 10,000′s of followers a snap. Using the Groups feature you can add followers you want to keep a closer track of into a group with just a few clicks.
TweetDeck will give you a special column or deck as they are called that constantly tracks those users in the group.
@replies and Direct Messages are quick and easy as each is assigned its own column (deck) which you can see side-by-side making at a glance checks of your Twitter feed really easy.
A host of other more advanced features like link shortening, image preview and even spam reporter make TweetDeck one of the best all-round Twitter clients for non-profits.
If you’re an iPhone user, you can even have TweetDeck for your iPhone and using TweetDeck Sync you can update columns between computers and your phone which is very cool.
The price of all this is FREE! So there is no excuse for not becoming a Twitter addict.
The mobile web is about to explode and you need to know how to make money from your mobile website, thanks to the rise of smart phones and social media, but one of the biggest challenges for charities is how to make it cost-effective when traditionally the mobile web has been a slow burner as far as ROI goes.
Twitter on mobile phones has changed all that and now the mobile web is coming alive with lots of new users hungry for information in the palm of their hands. This sudden growth spurt in mobile web access didn’t go unnoticed by Google who is a huge player in online advertising as well as Search.
We will be talking about Mofuse Mobile Website builder in this article as well Charities can get a 20% discount from this details page.
Using Google AdSense for mobile is easy and more importantly gives a cost per click (CPC) much higher than a usual AdSense advert. In our experiments we would get around 13p a click on a traditional AdSense advert but on a mobile AdSense advert it’s £1.42.
Yes, you read that right. Well over £1 per click on mobile AdSense. The reason for this is simply because there are so few mobile web users proportional to desktop web, advertisers will pay more to acquire a click from mobile users.
Using MoFuse premium it’s simple to pull in your content via RSS from your full size site, add Google Analytics and generate a mobile sitemap to help the search engines find your mobile site and send you visitors.
You can add the Google AdSense mobile code directly into a section of the Mofuse site and select if you want the advert to appear top or bottom of your site.
It will probably take you less than six hours to do all that and that’s with ample playing around time. We built two mobile websites in 24 hours . It really is simple.
If you want to redirect any users from your main website that are using a mobile device automatically to your mobile site you can use a bit of code that you add into your main website’s template.
Mofuse provide code for both PHP and ASP to suit your development environment. This is a very effective way to boost views of your mobile website and if it’s an exact copy of your main site (via rss feed) users will appreciate the easier to read presentation of the content compared to your full size site.
News from over at JustGiving is that charities will soon be able to have full control over the colour of their fundraising page. You will be able to set the colour of text, backgrounds and the amount donated thermometer.
This is great news for charities that use JustGiving, as it will make it even easier for supporters to identify with your cause at a glance and make things just a bit more personal.