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Yikes! That’s Spam! DON’T TOUCH IT!

Everyone in business today, even including the nonprofit sector, must have a website to effectively reach customers and audiences. In “Social Media for Social Good: A How-to Guide for Nonprofits,” Heather Mansfield emphasizes that a website is central to any social media and online fundraising efforts and those efforts must all relate back to the website. Mansfield refers to website, e-newsletter, and donation solicitations as Web 1.0 campaigns that work in unison. She recommends investing a minimum of $2,500 a year in web design and maintenance, but says $5,000 to $10,000 is more realistic for nonprofits to be effective online.

Use Social Media to Boost Your Offline Event

If your nonprofit has not incorporated social media into your campaigns, it’s time to start. A survey by MBA Online revealed that 80 percent of the people polled were more likely to trust and support an organization that uses social media. Tap into this group of consumers for your charity by getting started with some helpful social media tips.

What Makes Social Media Good for Charities?

Social media fits two characteristics of charities, says Smart Insights: the need to tell a story, and the need to create emotional connections within a community. This is the foundation for many social networking sites. People post stories about their daily lives for others to read and feel connected. It may start out as a way to share with friends and family, but quickly becomes something where people from all over can participate.

How Google Plus communities are an opportunity for charities

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Google Plus communities provide a fantastic opportunity for charities to get closer to the people who support them, to connect with like-minded individuals and to foster a community around a subject matter.

You may think that Google Plus is only a page, a place where your brand can be hosted on Google Plus where people can connect to it in a similar model to a Facebook page.

However, Google actually provides a full community system. This allows people to create a community dedicated to a subject matter, topic or anything else they might think of.

How Employers Can Use Social Media to Hire the Right Candidate

In this guest post we look at how employers can use Social Media to hire the best candidate and avoid the pitfalls of not really knowing who they are hiring.

While we all have been taught to tell the truth, and to not say anything if we didn’t have something nice to say, these golden rules seem to have been put on the back-burner, especially as far as employers are concerned. Not long ago, employers only had access to the information that a candidate provided them with, and this information almost always would paint the candidate in the best possible light. If the candidate participated in inappropriate activities, such as drugs, or excessive drinking, employers would probably never find out about it, unless it had a negative effect on the candidate’s ability to do their job. But the popularity of social networking sites like Twitter, and Facebook have changed all that.

Employers now have access to an unlimited amount of information about potential candidates; information that can give employers a full picture of what the candidate is really like, outside the information that is written on a piece of paper. Here are just a few of the many ways that employers can use social media sites to determine if a candidate is really the type of person that they are portrayed to be on their application.

Use Social Media to determine if a candidate presents themselves professionally

In order to determine if a candidate is even worth wasting your time with, it is important to discern if a candidate is truly the professional person that they portray themselves to be. That can be done by taking a look at the information the candidate posts on their Facebook page for everyone to see. A good candidate should refrain from posting photos, comments, or other derogatory information that they would not want their mother or other family members to see. Candidates that do not see an issue with posting comments about their drug activities outside work, or photos of the excessive partying they partake in over the weekend are truly not professional, regardless of what a piece of paper may say about them.

To determine if the candidate’s qualifications are truthful

Everyone is guilty about padding their qualifications just a bit in order to make them look better to employers. In order to determine if a candidate is being truthful about their qualifications, you will first want to check the ‘about me’ part of their page. Candidates, who have graduated from university, should also have that listed on their page, as for most people a degree is something to be proud of. Most candidates will also list at least the most recent employer that they have worked for.

The information that you have on the candidate’s resume should match up to what you see on their Facebook page. If the information does not match, it should not be a major cause for alarm. You will want to check and see if the name of the candidate is a common name, and if it is possible that there may be more than one page for the same person. If this is the case, you may want to do a bit more digging until you find the right person, and if you do not find anything at all, there is always a chance that the candidate is not on Facebook at all, as there are still a few people out there who have no interest in the site at all.

To determine if the candidate has burned their bridges

While employers and employees part ways for a variety of reasons, the way a candidate handles that departure will tell you a lot about how they would act if they were an employee you had to let go for any number of reasons. While our parents always taught us to not say anything at all if we didn’t have anything nice to say, for some reason some candidates do not apply the ‘don’t say anything approach’ to social media. Toxic employees like this should be easy to find. Candidates that have no qualms about making derogatory comments about a previous employer’s business practices or the sharing of private company information is a red flag that any employer should be on the lookout for; because if a candidate did that with a previous employer, what is there to say that they will not do the same thing to you should you choose to hire them.

These are just a few of the many things that you as the employer should be on the lookout for when it comes to deciding whether or not a particular candidate would be a good fit for your company. While no one may be perfect, candidates whose profiles are free of any of the issues mentioned previously will most likely be the best fit for your company and its image.

Alice Jenkins is a writer for How2become.com; a leading career and recruitment specialist. How2become currently offers over 140 different titles across a wide range of careers providing insider information to help you prepare effectively. You can also connect with them on Facebook

Promoting charity through social media

Social media has been with us for a while now, offering unprecedented possibilities in forms of communication and enabling the exchange of information at a rate that was never thought possible before, allowing companies access to hundreds of millions of people no matter where they live.

Yet, for various reasons, the marketing potential social media channels allow us still remains largely unexplored and unexploited.

Most companies, yet alone charities, have plenty of room to grow their influence on social media. According to a number of acclaimed researches, most charities (and companies) apparently fail to grasp the full possibilities of promotion through social media, or fail to successfully implement their often naive and/or poorly developed promotional strategies.

Google unveils Hangouts messaging and Google+ redesign

SOCIAL MEDIA UPSTART Google announced a Google Hangouts messaging feature for Android, iOS and Chrome on Wednesday, along with a major redesign of Google+.

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Discover Google+ pages while you browse the web

Google have released a cool little feature for use of their social network Plus. It should make it easier for pages to get discovered and circled.

A website will have to link its Plus Page and then when an opted in use visits a site that has authenticated the Plus page a small marker will appear at the side of the screen allowing the visitors to Circle the page.

Best we can tell this is part of the latest public build of Google Chrome a very interesting development.

Enhance your Google+ stream by following the Google+ pages that you find interesting:

  • When you visit a site connected to a Google+ page, a slider will appear on the side of the browser window. Hover over the slider to expand it and easily add the page to your circles.
  • The notifications button in your browser will be badged with a “+” to indicate when you’re viewing a site connected with a Google+ page. Clicking on the button shows your notifications just like it did before but now it will also display the related Google+ page information and provide a quick way to start following it.

Whenever a Google+ page is in your circles, all of the posts from that page will start appearing in your stream.

This isn’t the usual yada yada:  The URLs of the sites you visit will be sent to Google in order to identify the Google+ profiles and pages linked to those URLs.

The end of social influence as a brand strategy?

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A new study has cast doubt on the idea that key social influencers hold massive sway over large portions of social media users.

Social consultancy Lucule has developed a new model they call Pente that looks at a wider range of metrics when comparing social influencers to other variables like time of day, type of message and  device.

Their statistical analysis indicates that the influence score accounted for only 3% of the variation in response. That is, 97% of the differences in behavioural response were driven by factors other than social influence. Rohn Jay Miller

This is something that has been spoken in hushed tones but until now there was little hard data to show what really influenced social media users to engage.

Now we have a better idea of the social landscape and can craft our campaigns so they include the right mix of social influencers to good planning and execution.

It’s never wise to rely on influencers to carry your message, even more so now we know they really are only one part of the engagement story.

I don’t think this sidelines influencers, but this new data does allow us to help influencers be more effective at delivering our messages.

Let’s take time of day as an example. Rohn Jay Miller’s excellent post reveals that mobile use is dominant during daylight hours but in the evening it’s the tablets that people reach for.

Consider if it’s wise to push out a campaign video at 5pm when the majority of people are travelling and so on a smartphone. The likelihood is they will skip your video due to bandwidth cost or device constraints.

However, the same video at 7pm is much more likely to reach the largest majority of users who are at home, on wifi and have a PC or tablet. The barriers to engagement fall away quickly.

Now this is a numbers game and you are playing to the majority rule so my advice is to build your campaigns to best talk to the available audience at the time you want to push. If you can create multi-phase campaigns that roll all day so much the better.

If you do you will automatically help your influencers by giving them content that the majority of their followers can engage with.

Check out the full post on SocialMediaToday for a more in-depth look at what Lucule discovered.

 

Top Google+ tips for growing your audience

Google Plus seems to have a low profile with people at the moment. Many appear to think that Plus is dying or not really catching on. We remember they said the same about Twitter once. Where people are going wrong, we think, is in not treating Google Plus as a specific type of network with its own tools to allow you to communicate and discover.

So here are our top tips for using Google+ and our methodology to growing your Circles.

The science of sharing: How charities can increase financial support using social media

This guest post has been written by Craig Hartzel,  CEO of Charity Greetings and expert in creating infinite social loops.

In this short blog post, I am going to share (excuse the pun) with you my findings of why people actually share content on websites. I did this research for my book, Playing The Charity Card.

My aim was to find the scientific and psychological reasons individuals share content via their social media identities on Facebook, Twitter, LinkedIn, Google +, etcetera.

You’ve all seen the Facebook like and share buttons, tweets and Google +1 icons all across the web, but what actually compels you to hit that button and give that specific content your seal of approval?

With the nature of social networks and the exponential benefits of spreading the word with powerful peer-to-peer marketing, charities simply must have a sharing strategy.

I’ve studied the psychology of sharing extensively to find out what really drives people to share online content with their family and friends.