All posts by John Carnell

Introducing ThirdSector.Directory

Hi everyone, we have been hard at work on a new project with Howard Lake and Craig Hartzel and it’s my pleasure to introduce ThirdSector.Directory a central place to list the entire sector from charities to businesses and people.

We have put together a short video to help explain the concept and show you the site in action.

You can sign up today and Claim or Add your charity, business or yourself it’s free and only takes a few minutes.

ThirdSector.Directory is a new project to help bring together all the charities, businesses and people working as part of the third sector into a single easily searchable site that is mobile friendly and blazing fast.

The idea is to provide a modern directory that supports charities in showing what they are about and how people can connect with them through the service of their choosing – from social media to more traditional phone and email support.

5 Social Media Lessons From Successful Foundations

Social media.

Slacktivists are individuals who are satisfied by their financial donation to a charity. But Facebook users and Twitter subscribers get that same level of feeling when they ‘like’ a respective social media page or subscribe to charities Twitter feed. This does not have the same financial benefits, of course.

Many charities are employing lessons to divert this trend, and they are finding great success.

1. Create an Exciting Draw

The African Wildlife Foundation has generally used social media buzz to achieve its mission of the conservation of wildlife. The non-profit posts exciting images of baby elephants, wildlife banners, and sponsored short film competitions on its Facebook page. It steadily encourages individuals to upload videos and suggests shopping at Amazon to gather donations. The AWF provides links with immediacy and use the topic of beautiful animals to draw attention.

Yikes! That’s Spam! DON’T TOUCH IT!

Everyone in business today, even including the nonprofit sector, must have a website to effectively reach customers and audiences. In “Social Media for Social Good: A How-to Guide for Nonprofits,” Heather Mansfield emphasizes that a website is central to any social media and online fundraising efforts and those efforts must all relate back to the website. Mansfield refers to website, e-newsletter, and donation solicitations as Web 1.0 campaigns that work in unison. She recommends investing a minimum of $2,500 a year in web design and maintenance, but says $5,000 to $10,000 is more realistic for nonprofits to be effective online.

Why Charity CRM is so important to your success

Charity CRM, or customer relationship management, is vital for your charity. It’s all very well having lots of supporters and volunteers but you’re not making the most of the help they offer if you’re still locked into using old fashioned filing cabinet ways of keeping in touch with them.

There are so many demands on a charity’s time that wasting it on chasing up bits of paper, phone calls and looking for addresses which have been logged in the wrong place is frustrating, because these problems can be easily resolved, giving your staff and volunteers more time to deal with the basics, actually running the charity.

Google’s 100% (Not Provided) Keywords Change is a Good Thing for Charities

Google’s long-anticipated move toward encrypting and securing search became a reality Sept. 23. Marketers and webmasters are panicked that organic analytical data is no longer accessible. Despite the uproar, the organic keyword data change isn’t a barrier for increasing your philanthropy organization’s site traffic or enhancing social media charity campaigns: it’s an opportunity.

What is “100% Not Provided?”

Managing your online marketing strategies and campaigns are dependent upon data, like which organic search keywords are driving traffic to your site. Keywords, such as “dog rescues in Phoenix” or “San Diego nonprofit organizations,” direct people to your charity’s site. Keyword data indicates what attracts people to your website and social networking pages. Organizations previously could access this keyword data using analytics tools.

Use Social Media to Boost Your Offline Event

If your nonprofit has not incorporated social media into your campaigns, it’s time to start. A survey by MBA Online revealed that 80 percent of the people polled were more likely to trust and support an organization that uses social media. Tap into this group of consumers for your charity by getting started with some helpful social media tips.

What Makes Social Media Good for Charities?

Social media fits two characteristics of charities, says Smart Insights: the need to tell a story, and the need to create emotional connections within a community. This is the foundation for many social networking sites. People post stories about their daily lives for others to read and feel connected. It may start out as a way to share with friends and family, but quickly becomes something where people from all over can participate.

@CharityTuesday Non-profit tool launches in Beta

SocialMediaCharity.com is getting ready to launch our FREE @CharityTuesday posting tool and I would like to invite you to come and give it a try right now!

This is an early beta release and we welcome your thoughts and feedback. As this is an early beta please keep in mind we haven’t finished tweaking and making things look beautiful.

The beta service may be suspended temporarily if a nasty bug is discovered and please note this service is for charity / non-profits only. We won’t enable accounts unless it’s clear your Twitter account represents your charity brand directly, so no staff or third party accounts please.

When your account is enabled, you will be able to schedule messages to be posted via the @CharityTuesday account. If two charities schedule a message for the same time-frame the system will separate them by five minutes.

As many of you will know, SocialMediaCharity likes to explore the cutting edge of web systems and technologies and with this project we really went all out. If you’re interested in learning more about the tech we used, read on or head over and register your charity account now.

The Best Ways to Market Your Charity on Mobile Phones

When was the last time you saw a non-profit set up at a busy intersection asking for signatures on a petition? If you don’t remember, you’re not alone. Just like the rest of the world, the face of charity has changed from a face-to-face model to a web-based one. The change has been mutually beneficial. Contributors have the opportunity to research a charity before donating, while non-profits can use the contribution to enhance the relationship between donor and recipient.

Mobile phones have become a significant part of raising money for charities. Think of the text-based donation requests that come from the Red Cross. Not every charity has the reach of the Red Cross, however, so most organizations rely on social media to spread their message. The widespread abundance of smartphones and 4G coverage means it’s easier than ever to reach people, but the message has to be sent through the proper social channels in order for it to be heard.

New Charity YouTube channel – tips to get started

YouTube is one of the most popular websites in the world and is the #1 video destination online. With this easy-to-understand guide, we will help your new YouTube channel off to a flying start.

So many charities start YouTube Channels and wonder why, after months of work and uploading, they still don’t have more than a few hundred subscribers.

In this guide we will take you through the first 48 hours of your new YouTube channel from registration to upload.

CharityTuesday Promotion Service Beta

Hi everyone, I wanted to let you know about a new service we are starting here at Social Media Charity, many years ago I was involved in helping to establish #CharityTuesday on Twitter as a way for charities to promote and be promoted every Tuesday across the TwitterShpere.

In a few weeks a new service designed to allow charities to post their messages through the @CharityTuesday will launch and I would like to invite you to take part. Join the invite list and be among the first charities in the world to gain access to a wider range of supporters from across the world.