Slacktivists are individuals who are satisfied by their financial donation to a charity. But Facebook users and Twitter subscribers get that same level of feeling when they ‘like’ a respective social media page or subscribe to charities Twitter feed. This does not have the same financial benefits, of course.
Many charities are employing lessons to divert this trend, and they are finding great success.
1. Create an Exciting Draw
The African Wildlife Foundation has generally used social media buzz to achieve its mission of the conservation of wildlife. The non-profit posts exciting images of baby elephants, wildlife banners, and sponsored short film competitions on its Facebook page. It steadily encourages individuals to upload videos and suggests shopping at Amazon to gather donations. The AWF provides links with immediacy and use the topic of beautiful animals to draw attention.