The science of sharing: How charities can increase financial support using social media
This guest post has been written by Craig Hartzel, CEO of Charity Greetings and expert in creating infinite social loops. In this short blog post, I am going to share (excuse the pun) with you my findings of why people actually share content on websites. I did this research for my book, Playing The Charity Card. My aim was to find the scientific and psychological reasons individuals share content via their social media identities on Facebook, Twitter, LinkedIn, Google +, etcetera. You’ve all... Read More
Are you prioritising Facebook Share over Facebook Likes?
It’s easy to get caught up in the Facebook like craze that’s been sweeping websites, but are web and social media masters missing a trick by focusing on the Like over the Share? So let’s start with the difference. A Facebook Like is a vote for a link and its content. A Share is exactly what it says… the user sharing the post, image, link with their social network. This is important because of the way Facebook news feed works, a user simply Liking an update is not enough... Read More
Your tweets are hot in the middle for CTR
Here is some very interesting data via RRW and the folks at Hubspot. It seems that out of 200,000 tweets analysed, other than at the very end of the tweet the middle of the text is also a very hot location for CTR for people reading the tweets. You can also see a spike of solid red at the end as well, given that the end of a tweet is probably the most common place to put the link, that is to be expected. It will be interesting to see how social managers react to this data. Personally,... Read More