Archive for March, 2011

Tutorial: How to convert your Facebook profile to a fan page

Facebook now allows you to convert your Facebook Profile into a fan page. It should be noted this is a ONE WAY PROCESS. You CANNOT change it back!

We know a lot of charities set-up profiles and are reluctant to give them up and move to a fan page. This new tool solves the problem by allowing you to convert your Profile and all your friends into a more brand friendly fan page.

If you want to change a Profile into a fan page, Facebook have a new tool . Select the type of page you want to convert your profile to and follow the instructions.

How to use Facebook questions for pages

Facebook are rolling out the Questions platform to all users and that includes page admins. If you want to, you can turn it on right now if you head over to the Questions page. As always, once turned on you can’t turn it off and it will be added to your Facebook fan pages as well.

To post a question to your Facebook page fans go to your page and look for the Questions option under your status box. Click it and type in your question. If you want to add answers via a poll click the poll link, you will then get a pop-up to add the answers in. You can see an example poll on the BullyingUK Facebook Page

Updated: Play.com in security email breach warning!

Just had more details from Play.com’s CEO

Dear Customer,

As a follow up to the email we sent you last night, I would like to give you some further details. On Sunday the 20th of March some customers reported receiving a spam email to email addresses they only use for Play.com. We reacted immediately by informing all our customers of this potential security breach in order for them to take the necessary precautionary steps.

We believe this issue may be related to some irregular activity that was identified in December 2010 at our email service provider, Silverpop.

Investigations at the time showed no evidence that any of our customer email addresses had been downloaded. We would like to assure all our customers that the only information communicated to our email service provider was email addresses.

Play.com have taken all the necessary steps with Silverpop to ensure a security breach of this nature does not happen again.

Facebook real time domain insights

Here’s an interesting new addition to the Facebook platform. If you have added your domain to Facebook so you can track Share and Likes they have given it an upgrade.

Data is now real time and includes all sorts of new charts and metrics. Here is a snapshot from BullyingUK .

The new metrics include

  • Site engagement
  • Distribution on Facebook
  • Referral traffic to site

Very useful to help you understand how people are sharing and what the benefit in real terms are for your website of having those Facebook like buttons all over the place.

A useful addition is the ability to see impressions across the network for Shares and Likes. This gives you an idea of how many Facebook members are seeing the items shared from your site.

Now think how you can make more of those impressions convert into actions, either visiting your site or Liking or Sharing to their network.

This one is our favourite :-) How many people are coming to BullyingUK via Facebook? You can further break down any of these sections to get a more in-depth view of the individual pages on your site. All very useful if you want to improve your site’s visibility in Facebook.

Have you tried Instagram in your social mix?

We have been having great fun over the last few weeks with a service called Instagram. Put simply, it allows you to share images from your iPhone to social networks.

So what, you must be thinking? Well where Instagram adds a new spin is by giving you a choice of classic camera filters to spice up your photo.

Want a Polaroid look? Or a retro 30′s feel ? Instagram has more than 10 filters and in most cases they really fix the usually poor saturation or exposure you get from phone-based cameras.

Instagram can post to Facebook, Twitter, Tumblr and Posterous, allowing you to quickly share your creations with your friends.

So far we have mostly been using it to document my trips to London for meetings, gives a bit more life to the “at the train station” status updates.

 

How to create a Facebook iframe tab for your page

Facebook have made a major change to the way you add tabs to your Facebook pageFBML is out and now a much simpler system using good old iframe is the way forward.

This does take a little bit of setup but once you do iframes make it really easy to change the content in your Facebook tabs without having to know complex FBML (unless you want to!) It also means you can build more dynamic tabs because you can control everything from your web server rather than messing about inside an FBML box.

You can see an example on the BullyingUK Facebook page

What you need:

  • A Facebook page
  • A web server (where your iframe content will be hosted)
  • 20 – 30 minutes of your time

OK, let’s begin by adding a Facebook app to your developer account. From now on Facebook wants everything to run via the developer dashboard and Facebook apps. This will make it easier for Facebook to police the system but also provides you with stats and other useful features.

Visit facebook.com/developer and click on “setup new app” on the top right.

Give your application a name and agree to the Facebook terms of service. On the next screen complete the CAPTUA security question.

You will now be in your app admin screen. This is where you can configure a Facebook app for many purposes. Don’t worry, we only need to set-up a few things in here, most of it we can skip!

On the about tab you should upload a 16×16 graphic. This will appear as the icon on your Facebook page tab (we will get to that later). For now upload a suitable image and then click on Facebook integration.

You need to add:
Canvas page – This is a unique name (word) on Facebook, that is used to access the app
Canvas url - This is the path to your web server where your content is stored. NOTE do not enter a file name like index.html
Canvas type – You must set this to IFRAME
Tab name – The name of the tab when it’s added to your Facebook page
Tab url - This is where you put Index.html or the filename of the html page on the web server you are putting in the Iframe

Save the changes and then on the next screen we can go to your new apps profile page and add the iframe tab to your Facebook page.

Click on application profile page and then look for a link down the left side called ADD TO MY PAGE. You will get a pop-up which has all the pages you are an admin of, click the add to page button and you’re done. Make sure you add it to your Facebook page and not the app page you just created!

Now visit your Facebook page and you should have a new tab with the name you used during creation of your app above. Click it and it should be pulling in the content you uploaded to your web server.

Now use your imagination and see what sort of tabs you can create for your Facebook page. If you can run it on your website you can run it on your Facebook page! If you want to add Facebook FBML or OpenGraph code to your iframe app you will need to make sure you have set-up your domain name within Facebook.

The anatomy of a tweet

Here is a good breakdown of what a developer sees for every tweet you send. A huge amount of additional data can be requested and used by developers for each tweet.

This is the same data used by Google for real time search. The data below is written in JSON as Twitter may be dropping XML from v2 of the api.

How to choose a good Twitter username

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One of the hardest things, but also the most vital when using social media, is a great online identity. It’s how others will find you and recognise you on Twitter and other services.

This should be as easy as typing in your organisation’s brand name and seeing if it’s available. If it is great, but here are a few things to consider when choosing your Twitter identity.

Don’t abbreviate your identity

It will make it very hard for supporters to know it’s you unless you are commonly known by those letters RSPCA and NSPCC for example. The more chances you give your supporters to forget your username they greater the chance they will, abbreviations are a great way to cause supporter confusion. Don’t do it!

How to retweet using Twitter

A key part of  Twitter’s success is down to people passing information on, after all what’s the point in keeping something useful to yourself. In Twitter speak we call this a retweet.

Here is how to send a retweet:

  1. Highlight the message from another user you would like to pass on to your followers
  2. Copy the message (Ctrl+C)
  3. Goto your tweet message window (What are you doing?)
  4. Paste the retweet into the box (Ctrl+V)
  5. add RT@PersonsID to the front of the pasted tweet

First 10 steps to non-profit Twitter success

Many non-profits have yet to join Twitter, mostly this seems to be due to a mix of not knowing where to start and the notion that it’s already too late (it’s not).

Let’s solve the first problem with a getting started guide to sign you up and send your first tweet into the Twittersphere. Twitter is changing all the time so some of the screen shots may differ to the current Twitter site. For instance, the Twitter home page currently has a new design that isn’t reflected throughout the entire Twitter site as yet. Don’t let this put you off – change is a good thing :-)