Quora – the charity guide
We have been tracking Quora for the last few months waiting to see if it would have its Twitter moment. A couple of weeks ago the signs were it was about to go BOOM!
Tip… if Techcrunch mention a start-up more than four times in a week it’s about to explode with growth.
We’ve been using it for the last week or so and built up a following, so we thought you might like a beginners’ guide to help you get started.
Sign-up to Quora
Head over to the Quora home page, now and this is VERY important! Quora has a strict policy on real names only don’t even bother wasting your time trying to sign-up under your brand name, the admins are hot on it.
We would suggest using your real name but uploading your brand picture to your profile so people can easily see it’s you. Sign up using Twitter, Facebook or their registration form, whichever you prefer.
Once you are registered and logged-in connect your Twitter and Facebook accounts so other members can find you automatically.
Creating your Quora topic page
Next you need to create your brand topic, that’s your charity or social enterprise name like BullyingUK . To do this look for a “post a message to your followers” link on the right side of your home page.
You will get a new page with two text fields, the first one is for topic the second is your message.
Create a topic with your brand name like BullyingUK and then create a simple hello message “Welcome to my profile”
This will create a topic page for your charity that you can then tell people about rather than your profile page which has to be in your own name. If you now type your topic name into the search at the top you can visit your topic page and promote its url.
Now is a good time to follow a few other topics that interest you, try a few of these to get you started.
Social Media Marketing
Online Fundraising
Social Networks For Non-Profits
Philanthropy
Once you have a few followed you will find over the next few days people will start to follow your personal profile. When you log-in look for the notifications area, in there are your new followers. If you see any that have a link with “suggest topics” click it and enter your topic page name and click suggest.
That person will automatically be added to your brand topic page as a follower, allowing them to take part in questions that are posted to your topic page.
Asking questions with Quora is a tricky process that we haven’t got exactly right ourselves yet, good English is a must and the question structure is analysed to ensure it fits a suitable pattern.
We’re still learning so look out for future posts as we get into it.
You can always tweet us on @SoMediaCharity if you would like to discuss this article.
